We all know that platforms like Pinterest, Facebook, and Instagram are popular ways to find new customers for your online store. And considering that more than 90 percent of companies in the US are engaging in social media marketing, you’re likely already promoting your store on at least one of these platforms. But what about TikTok? Today, we’ll discuss how to get more Shopify sales with TikTok.
How To Get More Shopify Sales with TikTok
After you’ve taken the time to get acquainted with TikTok and integrated the platform with Shopify, here’s how to get more sales:
Update Your Content Strategy
TikTok for Business makes it simple to create great video content. Combining a trending video with your products is one of the best paths to success. Once you master this, you can take it a step further and begin creating your own trending videos!
Most e-commerce businesses find that the best way to drive traffic and boost sales with TikTok is by integrating your merchandise into your content strategy. This effectively drives awareness by giving your audience a good sense of what your products do and how they look.
Take Advantage of Influencer Marketing
Creating content with other content creators and influences is a great way to build brand awareness and increase sales. Just be sure to choose the right influencers or people to partner with, as you want to ensure the partnership will help your company grow. Unlock skyrocketing Shopify sales with the dynamic synergy of TikTok. Propel your jewelry store into viral success, leveraging the platform’s immense reach and our marketing expertise. Your dazzling pieces deserve this spotlight. It’s important to partner with creators who have a following that resonates with your products and brand. This helps the content come across as more natural and authentic, which has been proven to generate sales and customer interactions. The best part is that you can easily use TikTok’s Creator Marketplace to find influencer collaborations.
Create Effective TikTok Ads
Do you want to include a clickable button on your TikTok videos? The only way to achieve this is by running ads on the platform. This makes the ads more valuable for brands and businesses looking to increase website sales and drive traffic.
With ads, you can get creative and encourage your audience to browse your products or visit your site by simply clicking the button on your video. TikTok ads are some of the best for reaching users, as they are very customizable, allowing you to choose your audience.
We’re not all graphic designers, so if you find your ads aren’t working, it may be beneficial to hire a company such as Design Musketeer to help with your video ads creatives.
Go Live!
Of course, you’ll have to amass a following of 1,000 TikTok users to gain the ability, but once you do, take advantage of the Live function. This gives you direct access to your audience and is one of the best ways to connect directly with your followers. There are several approaches you can take with this process, but most prefer to do live sales, making it seem more personable.
You may also find that going live is a fantastic way to boost your discoverability, as it gets your profile in front of more users. Though you can’t add a clickable link to these videos, they are still a great way to sell or showcase your items.
Do you want to boost your Shopify sales with TikTok but are still unsure what to do? We’ve helped countless other businesses with this same issue and have solutions in place to make the process easy for you! Call us today, and let’s discuss your needs!
