Integrating your Shopify store with Google Shopping is one of the easiest ways to reach billions of customers worldwide. It can help you create highly targeted ads and further enhance your product photos and more right from the Merchant Center Data. Thus, integrating these two platforms can help boost sales and profits considerably. Today, we’ll discuss how the integration process works and its benefits.
Steps to Listing Shopify Products in Google Shopping
Here’s how to get your Shopify products listed in Google Shopping easier, faster, and more conveniently.
Step #1 Sign Up for or Log In to the Google Merchant Center
The first step you’ll need to complete is verifying your Shopify account and signing up for a Google Merchant Center account.
Step #2 Complete Tax Information
One of the most important steps in this process is entering your tax information. Generally, Google will pull this information from your Shopify Store if you’re using the right app, but you can enter it manually by going to Payments>Settings>Tax Info>Edit.
Step #3 Configure Shipping Options
Next, you’ll enter the shipping costs or fees. When using third-party apps for Google Shopping, the systems will instantly pull this information from your Shopify store. However, you may need to enter it manually by going to the Merchant Center and creating a new Shipping Service. Simply click Tools>Shipping and Returns.
Step #4 Confirm and Claim Your Site
Then, you need to log in to your Merchant Center Account and go to Settings>Business Information, where you’ll verify your website. All you have to do is click Verify and then Claim.
Step #5 Create a Link Between Google Ads & Merchant Center Accounts
You now need to find your “Linked Accounts,” which will be under the settings tab. Once on the page, click on Google Ads and choose the associated account. This is where you connect your Google Ads Customer ID to your account.
Step #6 Use Product Feeds to Add Items
When you’re dealing with thousands of products of a hundred different kinds, you can forget about trying to add them manually. You will save a great deal of time by using an automated approach. By using an external/third-party feed generator, this helps you set up your store in minutes.
Benefits of Integrating Shopify with Google Shopping
Completing this integration not only helps get your products up and running quickly but also has many other benefits. Let’s take a look:
- Drives Highly-Targeted Traffic: Regardless of how great you think your SEO is, integrating Shopify and Google Shopping will drive more traffic from searches and targeted keywords than anything else.
- High ROI: Many businesses are concerned with choosing cost-effective marketing strategies. But it goes without saying that when companies spend money on ads, they expect profitable returns. This integration is the easiest way to get higher CTRs on your ads.
- Higher Customer Reach: Sites at the top of SERPs get more clicks than those at the bottom.
- Accurate Reporting: Shopify Google Shopping integration offers more measurable outcomes, and the tracking is more precise.
Closing Thoughts
The bottom line is that if you are using Shopify and aren’t integrated with Google Shopping, you are missing out on a huge opportunity and a lot of sales. Call Design Musketeer today, and we will help you integrate these two platforms and can even automate your Shopify site!
